{"title":"Curl Cult","description":"Curl Cult is the first-ever Vegan Protein Perm and texture product line. All types of permanent texture are possible with softer, more natural looking results. Founded by Janine Jarman, celebrity stylist and owner of Hairroin Salon, this line was brewed in Italy and conjured in Los Angeles where Janine spent seven years to create a new kind of perm-sourcing vegan ingredients from Italy, rethinking the application process, and obsessing over every molecule until it was just right. All in the name of doing different and helping clients wake up with dreamy texture and perfectly tousled curls, every day.","products":[{"product_id":"dolly-potion-volumizing-curl-foam","title":"Dolly Potion Volumizing Curl Foam","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eDolly Potion Volumizing Curl Foam\u003c\/strong\u003e 7oz \/ $37\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eLightweight foam for curl memory, volume, hydration.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eA light-as-air volume foam ideal for fine to medium textured hair, delivering curl memory, anti-humidity support, and hydration. Evenly apply to damp hair from roots to ends, scrunch out excess moisture, and air dry.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":48151554818240,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/CurlCultDollyPotionFoam.png?v=1776181772"},{"product_id":"enhance-moisturizing-curl-cream","title":"Enhance Moisturizing Curl Cream","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eEnhance Moisturizing Curl Cream\u003c\/strong\u003e 6.6oz \/ $37\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eCurl cream that sculpts, defines, and fights frizz for bouncy, hydrated curls.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eA supportive curl cream designed to sculpt and define curls while combating frizz. Enhances curl shape and bounce, providing hydration and control.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":48151561765056,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/CurlCultEnhanceMoistureCurlCream.png?v=1776182065"},{"product_id":"magic-spell-conditioning-leave-in","title":"Magic Spell Conditioning Leave-In","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eMagic Spell Conditioning Leave-In\u003c\/strong\u003e 8.45oz \/ $45\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eLeave-in spray with PisumProtex™ technology for hydration, curl support, and bond protection.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eA leave-in spray formulated with PisumProtex™ bond protection technology to provide hydration, strengthen, and support curls. Ideal for detangling wet hair or reactivating curls on dry hair with added moisture and control.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":48151565271232,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/CurlCultMagicSpell.png?v=1776182236"},{"product_id":"mermaid-tears-texture-refresh","title":"Mermaid Tears Texture Refresh","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eMermaid Tears Texture Refresh\u003c\/strong\u003e Spray 8oz \/ $36\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eLightweight salt spray for curls with shine, moisture.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eMermaid Tears is a lightweight, illuminating salt spray crafted for textured or curly hair, delivering separation, volume, and a beachy vibe. Unlike traditional salt sprays that dull hair, it supports curls’ need for shine, moisture, and reflection. Infused with conditioning pea peptide and coconut oil, it offers heat protection, color protection, and guards against fiber breakage. Ideal for all hair lengths, it can also act as a thickening spray for finer textures.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eKey Features and Benefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eContains pea peptide and coconut oil for conditioning.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eProvides heat protection, color protection, and prevents fiber breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eEnhances shine, moisture, and curl reflection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":48151566844096,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/CurlCultMermaidTears.png?v=1776182446"},{"product_id":"refresh-hydrating-shampoo","title":"Refresh Hydrating Shampoo","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eRefresh Hydrating Shampoo\u003c\/strong\u003e 8.45oz \/ $34\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eHydrating shampoo for curls with PisumProtex™ protection.\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eA hydrating shampoo formulated to support the Curl Cult® permanent styling service and naturally curly or textured hair. Keeps curls bright, bouncy, and healthy while protecting andaterial strengthening hair with PisumProtex™ technology.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":48151569367232,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/CurlCultRefreshHydratingShampoo.png?v=1776182606"},{"product_id":"revive-hydrating-conditioner","title":"Revive Hydrating Conditioner","description":"\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cstrong\u003eRevive Hydrating Conditioner\u003c\/strong\u003e 8.45oz \/ $37\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: 0in;\"\u003eMoisturizing conditioner for Curl Cult® styling and naturally curly hair. 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