{"title":"Essential Haircare","description":"\u003cp\u003eEssential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity planet.\u003c\/p\u003e\n\u003cp\u003eThe nine families of Essential Haircare each meet specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.\u003c\/p\u003e","products":[{"product_id":"essential-haircare-dede-conditioner","title":"Essential Haircare: Dede Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Dede Conditioner\u003c\/strong\u003e: 75ml $17.00 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for frequent use. It's formula is designed to untangle the hair leaving it soft and light, and does not weigh down the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Dede shampoo. Leave on for 2-5 minutes, comb through then rinse. Dry the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47008776388800,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47008778027200,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialDedeConditioner_857597ac-ba3d-4a28-a186-42734371aae7.webp?v=1761925092"},{"product_id":"essential-haircare-dede-leave-in-mist","title":"Essential Haircare: Dede Leave In Mist","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Dede Leave In Mist\u003c\/strong\u003e: 250ml $39.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for daily use. Its leave-on formula is recommended for untangling fine hair. It does not weigh down the hair. it moisturizes and remineralizes all types of hair. it is ideal for frequent use. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Dede shampoo. Do not rinse off.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47008805159104,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialDedeMist.webp?v=1761925529"},{"product_id":"essential-haircare-dede-shampoo","title":"Essential Haircare: Dede Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Dede Shampoo\u003c\/strong\u003e: 75ml $16.00 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for daily cleansing. Its formula, which is characterized by a soft and light foam, is designed to gently cleanse the hair, making it soft and light, and give it extra shine. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply Dede conditioner.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47008826261696,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47008826294464,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialDedeShampooTravel.webp?v=1761925983"},{"product_id":"essential-haircare-love-curl-conditioner","title":"Essential Haircare: Love Curl Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Curl Conditioner\u003c\/strong\u003e: 75ml $17.00 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for curly or wavy hair for increased volume. Its formula is designed to condition curly or wavy hair leaving it soft and light, and adding elasticity and volume. It does not weigh down the hair. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Love Curl Shampoo. Leave on for 2-5 minutes, comb through then rinse. Dry the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47008959070400,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47008959103168,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialLOVECurlCreamTravel.webp?v=1761928019"},{"product_id":"essential-haircare-love-curl-cream","title":"Essential Haircare: Love Curl Cream","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Curl Cream\u003c\/strong\u003e 150ml $32.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for all curly or wavy hair to achieve better definition. Its leave-on formula is recommended to define curls in an invisible way. It does not weigh down the hair. It does not leave residue and keeps the hair soft and shiny. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using the conditioner. Do not rinse off.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47008974930112,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveCurlCream.webp?v=1761929232"},{"product_id":"essential-haircare-love-curl-revitalizer","title":"Essential Haircare: Love Curl Revitalizer","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Curl Revitalizer\u003c\/strong\u003e 250ml $39.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eElasticising and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the frizz effect.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47009129038016,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveCurlRevitalizer.webp?v=1761932655"},{"product_id":"essential-haircare-love-curl-shampoo","title":"Essential Haircare: Love Curl Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Curl Shampoo\u003c\/strong\u003e 75ml $16.00 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for curly or wavy hair for increased elasticity. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse curly or wavy hair leaving it soft and light, and giving volume. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: \u003cem\u003eApply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the Love Curl Conditioner\u003c\/em\u003e.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47009134543040,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47009134575808,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveCurlShampooTravel.webp?v=1761933221"},{"product_id":"essential-haircare-love-smoothing-conditioner","title":"Essential Haircare: Love Smoothing Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Smoothing Conditioner\u003c\/strong\u003e 75ml $17.00 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for frizzy or wavy hair for improved control. Its formula is designed to gently condition frizzy and unruly hair, favouring straightening and giving elasticity and hydration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Love Smoothing shampoo. Leave on for 2-5 minutes, comb through then rinse. Dry the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47009617445056,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47009617477824,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveSmoothingConditionerTravel.webp?v=1761945798"},{"product_id":"essential-haircare-love-smoothing-hair-smoother","title":"Essential Haircare: Love Smoothing Hair Smoother","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Smoothing Hair Smoother\u003c\/strong\u003e 150ml $33.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for frizzy or unruly hair for a straight styling. Its leave-on formula is recommended to straighten wavy and frizzy hair in an invisible way. It does not weigh down the hair. It does not leave residue and keeps the hair soft and shiny. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using the conditioner. Do not rinse off. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp\u003eMica - to give shine to the hair. \u003c\/p\u003e\n\u003cp\u003eMinuta Olive from Sicily - Rich in fatty acids and vitamins, it has an elasticising and softening action.\u003c\/p\u003e\n\u003cp\u003eRhizobian gum - give volume and moisture to the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47009648804032,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveSmoothingHairSmoother.webp?v=1761946303"},{"product_id":"essential-haircare-love-smoothing-shampoo","title":"Essential Haircare: Love Smoothing Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Smoothing Shampoo\u003c\/strong\u003e 75ml $16.00 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favor styling, making the hair smooth. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply the Love Smoothing conditioner.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Travel Size","offer_id":47009697693888,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":47009697726656,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareLoveSmoothingShampooTravel.webp?v=1761947512"},{"product_id":"essential-haircare-melu-conditioner","title":"Essential Haircare: Melu Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Melu Conditioner\u003c\/strong\u003e 250ml $42.00\u003c\/p\u003e\n\u003cp\u003eIdeal for long or damaged hair.its formula is designed to gently condition the hair leaving it soft and light, and adding body and volume. It does not weigh down the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to towel dried hair after using Melu shampoo. Leave on for 2-5 minutes, comb through then rinse. Dry the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLentil Seeds from Villalba - ideal to nourish and repair.\u003c\/p\u003e\n\u003cp\u003eQuatenium-8 - softening, conditioning antistatic proprieties. Speed up blow drying time.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47305786949824,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMeluConditioner.png?v=1770333622"},{"product_id":"essential-haircare-melu-hair-shield","title":"Essential Haircare: Melu Hair Shield","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Melu Hair Shield\u003c\/strong\u003e 250ml $43.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for protecting all types of hair from stress caused by a straightener or blow dryer. This spray effectively protects the hair from heat stresses. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eLentil Seeds from Villalba - ideal to nourish and repair.\u003c\/p\u003e\n\u003cp\u003ePanthenol - gives moisture and shine to the hair. \u003c\/p\u003e\n\u003cp\u003eQuatenium-8 - softening, conditioning antistatic properties, and speeds up blow drying time.\u003c\/p\u003e\n\u003cp\u003eSpecific anionic resin for thermal protection.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47452906782912,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMeluHairShiels.jpg?v=1770766521"},{"product_id":"essential-haircare-melu-shampoo","title":"Essential Haircare: Melu Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Melu Shampoo\u003c\/strong\u003e 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse long or damaged hair, making it shiny and silky.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply Melu conditioner. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eLentil Seeds from Villalba - ideal to nourish and repair.\u003c\/p\u003e\n\u003cp\u003eMixture of mild surfactants - to clean the hair without making it heavy.\u003c\/p\u003e\n\u003cp\u003ePhenethyl Benzoate - strong shining effect.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47452914057408,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMeluShampoo.jpg?v=1770766770"},{"product_id":"essential-haircare-minu-conditioner","title":"Essential Haircare: Minu Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Minu Conditioner\u003c\/strong\u003e 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for coloured hair. Its formula is designed to untangle coloured hair, it also makes it soft and silky, protecting cosmetic colour. it does not weigh down the hair. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Minu shampoo. Leave on for 5-10 minutes, comb through then rinse. Dry the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Caper from Salina - a protective action for hair\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47452917858496,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMinuConditioner.jpg?v=1770766937"},{"product_id":"essential-haircare-minu-hair-serum","title":"Essential Haircare: Minu Hair Serum","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Minu Hair Serum\u003c\/strong\u003e 150ml $32.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIlluminating serum to intensify the cosmetic colour of hair. Ideal for all types of coloured hair to allow the colour to last longer. Its leave-on formula is designed to protect the duration of cosmetic colour and to give extra shine to coloured hair. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: In case of medium-coarse hair, apply to towel dried hair after color conditioner. In the case of fine hair, apply directly after color shampoo. Do not rinse off. Dry the hair and apply approximately 3g of product for medium length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Caper from Salina - a protective action for hair\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47452921528512,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMinuHairSerum.jpg?v=1770767060"},{"product_id":"essential-haircare-minu-hair-mask","title":"Essential Haircare: Minu Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Minu Hair Mask\u003c\/strong\u003e 250ml $44.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIlluminating and regenerating mask, ideal for coloured hair. It's formula is designed to deeply nourish coloured hair, improve the duration of cosmetic colour, and create soft and silky results. It does not weigh down the hair. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using color shampoo. Leave on for 10-15 minutes, comb through then rise. Proceed with drying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS:\u003c\/strong\u003e Caper from Salina - a protective action for hair\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47454628151488,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMinuHairMask.jpg?v=1770831606"},{"product_id":"essential-haircare-minu-shampoo","title":"Essential Haircare: Minu Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Minu Shampoo\u003c\/strong\u003e 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for coloured hair. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the colour and keeping it shiny for a longer period of time. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply Minu conditioner or Pak, depending on your needs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Caper from Salina - a protective action for hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47454628610240,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMinuShampoo.jpg?v=1770831766"},{"product_id":"essential-haircare-momo-conditioner","title":"Essential Haircare: Momo Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Momo Conditioner\u003c\/strong\u003e 75ml $17.00 \/ 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for dry or dehydrated hair. Its formula is designed to untangle the hair, hydrating it in depth and leaving it soft and silky. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Momo shampoo. Leave on for 2-5 minutes, comb through then rise. Proceed with drying. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Cartucciaru Melon from Paceco - it gives lengthy hydration Panthenol - gives moisture and shine to the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47454639685824,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47454639718592,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Momo_Conditioner.jpg?v=1770832965"},{"product_id":"essential-haircare-momo-hair-potion","title":"Essential Haircare: Momo Hair Potion","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Momo Hair Potion\u003c\/strong\u003e 150ml $32.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for all types of hair requiring hydration. Its leave-on formula is characterized by a silky texture and is designed to deeply hydrate all the hair requiring it. It does not weigh down the hair and it gives hydration, leaving the hair soft and shiny. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using the conditioner. Do not rinse off. It can be applied to dried hair as a final touch of hydration: it does not wet hair. Apply approximately 6g of product to medium length hair. If applied to dried hair, use approximate\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Cartucciaru Melon from Paceco - it gives lengthy hydration Conditioning agents - softening action. Panthenol - gives moisture and shine to the hair. Vitamin E - anti-oxidant action.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47454641160384,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareMomoHairPotion.jpg?v=1770833294"},{"product_id":"essential-haircare-momo-shampoo","title":"Essential Haircare: Momo Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Momo Shampoo\u003c\/strong\u003e 75ml 16.00 \/ 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rise. Repeat shampoo application, then apply Momo Conditioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Cartucciaru Melon from Paceco - it gives lengthy hydration. Conditioning agents - softening action; Mixture of mild surfactants - to clean the hair without making it heavy.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47454644699328,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47454644732096,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Momo_Shampoo.jpg?v=1770833880"},{"product_id":"essential-haircare-nounou-conditioner","title":"Essential Haircare: Nounou Conditioner","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Nounou Conditioner\u003c\/strong\u003e 75ml $17.00 \/ 250ml $42.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNourishing conditioner for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula is designed to untangle treated hair, it also makes it soft and silky, giving it body. it does not weigh down the hair. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Nounou Shampoo. Leave on for 5-10 minutes, comb through then rinse. Proceed with drying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Fiaschetto Tomato from Guaceto - it has a strong nourishing power and an antioxidant action. Vitamin E - anti-oxidant action.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47454652334272,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47454652367040,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Nounou_Conditioner.jpg?v=1770834957"},{"product_id":"essential-haircare-nounou-hair-mask","title":"Essential Haircare: Nounou Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Nounou Hair Mask \u003c\/strong\u003e75ml $18.00 \/ 250ml $44.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNourishing and repairing mask for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula is designed to deeply nourish treated hair, it also makes it soft and silky, giving it body. It does not weigh down the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Nounou Shampoo. Leave on for 5-10 minutes, comb through then rinse. Proceed with drying.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47454654234816,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47454654267584,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Nounou_Hair_Mask.jpg?v=1770835273"},{"product_id":"essential-haircare-nounou-shampoo","title":"Essential Haircare: Nounou Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Nounou Shampoo\u003c\/strong\u003e 75ml $16.00 \/ 250ml $37.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNourishing shampoo for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse treated hair, giving it body and nourishment. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rinse. Repeat shampoo application, then apply Nounou conditioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Fiaschetto Tomato from Guaceto - it has a strong nourishing power and an antioxidant action. Mixture of mild surfactants - to clean the hair without making it heavy. Phenethyl Benzoate - strong shining effect.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47454676615360,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47454676648128,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Nounou_Shampoo.jpg?v=1770835593"},{"product_id":"essential-haircare-solu-shampoo","title":"Essential Haircare: Solu Shampoo","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Solu Shampoo\u003c\/strong\u003e 75ml $16.00 \/ 250ml $37\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for all hair types. Its formula is designed to cleanse all hair types in depth. It is particularly designed for those who use styling products or in preparation for a perm service. Its foam is rich but airy. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to wet hair. Massage gently and rise. Repeat shampoo application, then apply the most appropriate conditioner if needed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL ACTIVE INGREDIENTS\u003c\/strong\u003e: Buckwheat from Valtellina - rich in antioxidants Mixture of mild surfactants - to clean the hair without making it heavy. Panthenol - gives moisture and shine to the hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"75ml","offer_id":47455116886208,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true},{"title":"250ml","offer_id":47455116918976,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Essential_Haircare_Solu_Shampoo.jpg?v=1770844810"},{"product_id":"essential-haircare-volu-hair-mist","title":"Essential Haircare: Volu Hair Mist","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Volu Hair Mist\u003c\/strong\u003e 250ml $43.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIdeal for all types of hair requiring volume. Its leave-on formula is recommended for volumizing hair from its base. it does not weigh down the hair. It adds volume leaving the hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e: Apply to towel dried hair after using Volu shampoo. Do not rinse off. To increase volume, spray the product on lengths and ends. Apply approximately 15 sprays of product to medium length hair.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47455135006912,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareVoluHairMist.jpg?v=1770844922"},{"product_id":"essential-haircare-love-smoothing-solid-shampoo-bar","title":"Essential Haircare: Love Smoothing Solid Shampoo Bar","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Love Smoothing Solid Shampoo Bar\u003c\/strong\u003e 100g $29.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSmoothing solid shampoo bar for coarse or frizzy hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet the shampoo bar with water, rub it between hands to create a lather and apply to wet hair. Rinse thoroughly and repeat if necessary. Proceed with conditioner, if desired. Rinse thoroughly in case of eye contact.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47455176294592,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/Lovesshampoobar.jpg?v=1770847317"},{"product_id":"essential-haircare-volu-solid-shampoo-bar","title":"Essential Haircare: Volu Solid Shampoo Bar","description":"\u003cp\u003e\u003cstrong\u003eEssential Haircare: Volu Solid Shampoo Bar\u003c\/strong\u003e 100g $29.00\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSolid shampoo bar that gives body and volume to fine or limp hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and silky texture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e: Wet the shampoo bar with water, rub it between hands to create a lather and apply to wet hair. Rinse thoroughly and repeat if necessary. Proceed with conditioner, if desired. Rinse thoroughly in case of eye contact.\u003c\/p\u003e","brand":"YBL Store","offers":[{"title":"Default Title","offer_id":47457834172608,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/files\/EssentialHaircareVoluSolidShampooBar.jpg?v=1770938066"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/8230\/1888\/collections\/shutterstock_1829084831_e02e5c74-3ee2-40c8-8644-03b987562e14.jpg?v=1771010424","url":"https:\/\/store.youbeautylounge.com\/collections\/essential-haircare.oembed?page=2","provider":"YBL Store","version":"1.0","type":"link"}